ethnic consulting

Belgium is a multicultural society. From the 11 million inhabitants are 1,2 million inhabitants foreign-born.
Recent investigations show that the consumption patterns and purchasing decisions from the ethnic groups differ from those off the Belgians.
These ethnic groups have, beside their own socio-cultural needs, a different media pattern. That is why not all communication ends up at the right target groups.

80 % of the Turkish people – even the third generation – are following social media channels in Turkey. So this means there not following our Belgian media channels.

Iconium determines that a specially adapted diversity policy, the activation from ethnic marketing and ethnic communication, have become a necessity. It is important to reach your target groups through the right channels.

Policy makers, companies, social services and marketers have to adapt their methodology and marketing strategies to reach these diverse target groups in Belgium and Europe. Iconium has the knowledge and skills to support you in the field of ethnic communication, ethnic marketing and prospection.

Our approach results in knowledge, effective marketing, better branding and more business transactions.